Creative Content
The initial brief was to create strong, clear product images, with close up shots detailing prints on each sweater. This was followed up with video content for marketing on Instagram Reels.
This first collection featured two sweaters ‘New Friends’ and ‘Hell’s Mouth’.
Ten of each design were produced, all of which were one-of-one pieces, each with a unique colour-way; Hand-drawn and printed on vintage ‘Made in USA’ garments.
Skills and experience in both digital photography and videography were paramount in this process. Camera and camera equipment (DSLR, Lighting, Etc.) alongside editing software (FCPX, Premiere, Etc.) were used throughout.
A strong understanding of social media strategy, in particular short-form video content, informs my work allowing me to produce clean content that stands out from others on the platform.
This collection featured two sweaters ‘Dragonic Idol’ and ‘Cloud Castle’.
Like the previous collection, ten of each design were produced, all of which were one-of-one pieces, with a unique colour-way; Hand-drawn and printed on vintage ‘Made in USA’ garments.
Whilst adhering to the aesthetic of the brand and it’s creator, we expanded on the previous launch and focused on clear, bold images with attention being drawn to the bright colours and graphics of the product.
As before, strong organisation was required in order to produce a short campaign for this collection, launched on Instagram via @saintmouse and @folk.town - Much like the previous launch, this collection sold out in under 20 minutes.